Alcohol-free beer will first appear on tap at Rovers Return in Coronation Street and Woolpack in Emmerdale.
Heineken’s 0.0 drink will be on the bars of two of Britain’s best-loved pubs from next week in a bid to normalize the consumption of non-alcoholic pints.
They will sit alongside fictional beers like Newton & Ridley and Ephraim Monk for beloved owners Jenny Connor and Charity Dingle to pull pints on screen for next year.
NHS GP and Sun Doctor Zoe Williams said: “This partnership has the potential to make huge changes in public perception of non-alcoholic beer.
‘The great British pub plays a key role in many of our lives, including residents of Coronation Street and Emmerdale, so being able to go to the local and have a pint of non-alcoholic beer with friends and family means that more people can be included and spend time together while consciously drinking.
The zero percent drink will appear behind the bar on television screens nationwide from Friday, April 29.
James Crampton, Director of Corporate Affairs at Heineken, said: “In light of people’s changing lifestyles and changes in their relationship with alcohol, we have done a lot to raise the profile of Low Beer. and No in recent years – this is the next phase. .
“We are totally committed to bringing Low and No beer from the periphery to the mainstream.
“Coration Street and Emmerdale are British institutions and both shows have enormous influence and cultural value. Starting April 29, people will log on to Coronation Street and Emmerdale and see 0.0 taps on screen.
“They’re going to see owners they love pulling pints of non-alcoholic beer and seeing their favorite soap characters drinking it. We are convinced that this partnership will have a considerable impact on the standardization of non-alcoholic beer. »
John Whiston, Managing Director of Continuing Drama, ITV, said: “We are really delighted to be able to put a non-alcoholic beer pump on the bar of our iconic soap pubs, The Rovers and The Woolpack.
“We all know that we need to be more aware of how much alcohol we drink. This new non-alcoholic beer pump from Heineken will be a gentle reminder that there are great, modern, thirst-quenching alternatives to consuming a pint of Newton’s and Ridley’s too many.