Last month, we told you about this rare LeBron James card that sold for $2.4 million. What we learned on this map almost doesn’t seem real.
“According to Goldin Auctions, a LeBron James “2020-21 Panini Flawless Triple Logoman patch” card sold for a final sale price of $2.4 million. Goldin lists the sale price as $2 million, but the “buyer’s premium” pushed the final price up to $2.4 million.”
This map was (literally) called the Holy Grail of modern maps. We’re talking about “original Honus Wagner” territory here. The funniest thing is that it wasn’t considered such a hot ticket at first, per ESPN.
“In our minds, the value of the card wouldn’t have broken $1.5 million privately before the hype. We were all somewhere in that range, and then it caught the public eye. Then it kinda created a lot of hype and he was like looking for Willy Wonka’s golden ticket.” -Matt Allen, a high-end card collector.
Last name ever, first name Drake
Goldin, owner of Goldin Auctions, knew this card was going to be a hit, but then Drake got involved.
“Drake jumped on my Instagram Live at about 2am one night and we’re opening cases in a case war. The guy has 110 million followers on Instagram alone. It raised [global] raise awareness of non-trade cards and spark a furor…”
Whenever one of hip-hop’s greatest artists enters the foray, a piece of merchandise goes beyond being something worth money. It becomes prestige, style and yes, an even trendier item.
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Drake wasn’t even into card collecting. The hype found the man instead of the other way around. Anyone who’s taken an introduction to business or a history class knows that hype and hysteria will drive up the price of anything.
Eric Shemtov is the sports manager at WhatNot, a community marketplace that makes it easy to buy and sell cards. They have a reputation for being card sharks (sorry for the pun) and this was obviously no exception.
WhatNot not only had the funding but also the excitement to give away a Lamborghini if they could pull off that LeBron card on their platform.
Yes, a fucking Lamborghini.
All the hype, and yet
After all the hype and back and forth, Goldin confessed something hilarious.
“[The person who] bought the card is not someone the hobby knows, not a traditional collector, not someone who will ever post the card on Instagram or social media.”
I don’t mean to sound like someone who believes that prestige and reputation is everything, but if you bought something this expensive after all the hype, but you don’t feel like showing it, at what is it for? I guess I shouldn’t understand the motives of the super-rich, because I’ll never be one.