Nothing is set to launch its first smartphone called Nothing Phone (1) on July 12. The Carl Pei-led company released a video teasing the design and other details of the smartphone, as did OnePlus. Nothing also offered a new strategy to attract the attention of buyers: the next smartphone will be available via an invitation-only system. For the uninitiated, the OnePlus One was also sold via the same strategy initially. Also Read – Nothing Phone (1) is auctioned and the highest bid exceeded $2,000 (Rs 1.56 L)
Nothing Phone (1) to be available through an invite-only system
In the 15-minute video, the company talks about the manufacturing process of the future smartphone. It reveals that the company has used recycled aluminum in the manufacturing of this handset. According to the video, Nothing will ensure that the first to get the smartphone are those “in the community”, the “people who deserve it the most”. Once “they are happy”, the company is “more than happy to open up more widely”. Also Read – Nothing Phone 1 Completely Revealed in New Video with Glyph Interface
This strategy will allow the company to ensure that it does not accumulate inventory by manufacturing more than the number of units required. Moreover, it gives a kind of exclusive feeling to buyers and creates a buzz among others. Watch the video :
Moreover, as confirmed at PCMag, Nothing Phone (1) will not be available for purchase in the United States. According to the official statement, “While we would like to bring Phone 1 to the wider community across the world, we are focused on home markets including the UK and Europe.” Read also – Nothing Phone (1): 5 things to know about the future smartphone
To create hype around the product, the company even held an auction for Nothing Phone (1) where it sold the first 100 units of the smartphone. These units will be special editions with a serial number engraved on the side of the phone.
Nothing Phone (1) Design, Specifications
The Nothing Phone (1) is said to feature a translucent design and LED strips on the back, which light up when notifications arrive or while charging. Nothing calls it the Glyph interface. This was recently featured in a hands-on video by MKBHD.
It will feature a 6.55-inch punch-hole display with Full-HD+ (1080 x 2400 pixels) resolution and 90Hz refresh rate. of the phone will be the same size providing an intuitive experience.
The handset will be powered by the Qualcomm Snapdragon 7 Gen 1 SoC. If the device makes its way to India soon after the launch next month, it could be the first Snapdragon 7 Gen 1 phone. It will come in two RAM options 6GB and 8GB and a base internal storage option of 128GB. It’s unclear if it will have a microSD card slot.
As for the optics, it will have dual cameras on the back with a 50 MP main lens. On the front, it will get a single snapper selfie. As for the battery, it will pack a 4,500mAh battery supporting 45W fast charging technology.
Tipster Abhishek Yadav revealed that the phone will come with Snapdragon 778G+ SoC, Adreno 642L GPU, Android 12, 8GB RAM.
Nothing from Phone 1 will be powered by Snapdragon 778G+
— Abhishek Yadav (@yabhishekd) June 23, 2022
The smartphone is expected to cost around Rs 30,000 in India.