Pharrell Williams is selling his bling on new auction site Joopiter

Rapper and producer Pharrell Williams has apparently been through lockdown like the rest of us – looking around his house and wondering how he ended up with so much. Rising to fame during the heady excesses of the 1990s and 2000s, during his successful four-decade career, the American musician amassed enough possessions to fill 11 storage vaults.

Now, apparently inspired by Marie Kondo’s decluttering philosophy, he’s selling many of those early acquisitions through a new auction site called Joopiter.

Launched by Williams, the platform aims to sell memorabilia from musical history, starting with the sale of some of his own collection. In addition to honoring the unique provenance of these pieces, the sale must also kick off what he describes as its own “transmutation” into a simpler, less cluttered life.

While the sale is online only, the pieces are on display for viewing in New York, where serious collectors or the simply curious can see what Williams has acquired over the years.

Until Thursday, the auction is titled Son of a Pharaoh and offers a glimpse into Williams’ extraordinary career.

As his success took off, his buying habits also increased, and his rising star is reflected in his purchase of a diamond-studded Rubik’s Cube keychain, now on offer for $8,750, a gold PlayStation 18 karat, on sale with an estimate of $10,000. , and a bespoke (for the teeth) gold and gemstone grill, which can now be had for $8,250.

The Producer, Who’s Behind A-listers Like Britney Spears I am a 4 U slaveNelly’s Hot in Herreas well as hits for Jay-Z, Beyonce and Justin Timberlake, then splashed the cash on crystal-covered Stan Smith sneakers and jewelry from Jacob & Co, the rap community’s go-to jeweler.

These include a NERD belt buckle set in gold and diamonds, now on sale for $11,500, and a solid gold astronaut pendant, now on sale for $56,000. , which he wore at the Versace spring 2004 haute couture show.

White diamond necklaces and a gold BlackBerry are also on sale, along with a diamond-encrusted Casio G-Shock x Bape watch for $12,000. There’s a set of four sneakers from Williams’ Humanrace collaboration with adidas for $3,900, a hand-painted hat for $1,500, and even a huge multicolored Louis Vuitton trunk with a reserve price of $72,000.

New merchandise, made for sale, is plied throughout the sale, such as a throw featuring many of the auction’s items and even a Son of a Pharaoh t-shirt for $65.

Williams has long-term plans for Joopiter, it seems, and in the future friends and creatives will be invited to hold auctions, with a percentage of proceeds going to Black Ambition, a program that supports entrepreneurs from underrepresented backgrounds.

Updated: October 23, 2022, 10:59 a.m.