Survey shows culture change and technology innovation needed for new digital normal

Nutanix, a leader in hybrid multicloud computing, today announced the results of the survey recently commissioned by IDC CXO, highlighting that if companies are developing better digital habits and systems, a shift is needed from digital culture to the realization of value. Surveying EMEA leaders, the Nutanix-sponsored IDC InfoBrief From Digital Literacy to Value Realization showed that 84% of EMEA IT leaders are under pressure to implement digital transformation strategies (DX), and 90% of organizations in EMEA recognize that being digital-first is now a must.

“With the pandemic accelerating the rate at which enterprises invest in and deploy digital solutions, IDC predicts that by 2022, more than half of the global economy will be based on or influenced by digital solutions,” said Sammy Zoghlami, SVP EMEA at Nutanix. “Digital first requires not only system rethinking, but also an entrepreneurial mindset where all C-suite leaders see their digital technologies as the catalyst for business growth. The survey makes it clear that organizations need to consider the potential challenges and costs when running multiple cloud instances, highlighting the continued need for better multi-cloud management and streamlined deployment to avoid cloud proliferation. cloud.

The survey shows that translating digital investments into new revenue streams is a top priority for EMEA organisations, along with data and innovation. Yet respondents believe accountability can no longer rest solely on the shoulders of IT and must be embraced by the C-suite as we holistically understand what a digital culture, digital infrastructure and digital priority mean to an organization. .

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The main findings of the survey revealed:

Turning investments into income – Over 64% of EMEA organizations report having a digital strategy in place. Yet only 3% say they have a company-wide digital strategy that has generated new revenue streams. There is, however, a disconnect between business, of which 32% say they are in a proof-of-concept pilot phase for their digital projects, and IT, of which only 5% say their companies are developing digital strategies to support new sources of income. .

From IT to the C suite – Respondents are clear that for a digital strategy to have impact, it is essential to say goodbye to hierarchical structures and move to more fluid and orchestrated approaches between IT and management teams. Of the respondents surveyed, at least 47% say the signature belongs to a CXO other than a technical lead for their DX initiatives.

Shaping digital culture – When asked what actions DX leaders are considering to effectively transform the culture of the organization, the following three were ranked at the top: promoting change in management awareness, redefining missions and assessments of existing companies and new businesses, and promote behavioral change in individuals by renewing the purpose of the business and guidelines for action.

Key pillars for shaping digital culture – According to the survey, three key pillars stand out in how C-suites should cooperate to create digital culture, using the cloud as an enabler for all three streams of digital culture. These are the value economy, data-driven innovation and the future workplace. Supporting figures show that 50% of organizations in EMEA believe additional investments in managed infrastructure will help deliver better digital value, and 30% say they co-create new products with customers and partners . When it comes to the workplace, 35% of organizations believe that ensuring equal access to information and digital tools for all employees, regardless of location, will be a challenge for the future workplace .

Managing cloud sprawl remains a critical challenge for companies beginning their digital journey. As a result, financial services are stepping up efforts to put in place measures to reduce expenses and manage cloud usage. In support of this, 77% redesigned purchasing processes to enable pay-as-you-go and consumption models, 58% streamlined enterprise and developer spending on external cloud resources, and more than 55% have actively reduced costs on existing on-premises systems. systems.

“Customers no longer just want infrastructure solutions that help them reduce costs today. They want solutions that give them the flexibility to traverse multiple hybrid cloud environments while reducing long-term operating costs. As much as the adoption of early digital systems requires a culture shift, it requires a technology overhaul so that a company can innovate, partner, and explore new revenue streams,” commented Andrea Siviero, Associate Research Director, IDC. “In the future, those who invest in people, innovate on data and automate processes will have built the business resilience needed for the modern enterprise.”

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