Will Smith’s altercation with Chris Rock at the 94th Academy Awards just over a week ago was not only a major source of conversation and speech, but it also impacted the popularity of Smith. According to data collected by Morning Consult, Smith’s public opinion plummeted following the actor’s altercation at the Oscars which saw Smith slap Rock after Rock made a joke about Smith’s wife, Jada. Pinkett Smith. According to the Morning Consult report, Smith’s approval rating was just 50%, reflecting a 30% drop from a January 2020 survey.
In addition to Smith’s decline in popularity, two-thirds of Morning Consult poll respondents indicated that they found Smith’s response to Rock’s joke inappropriate. A quarter found the answer appropriate and nine percent either didn’t know or had no opinion on the question. Additionally, 49% said Smith should have been removed from the Academy Awards while only 36% favored keeping him. Interestingly, Rock’s popularity after the incident was around 60%. Apart from Smith’s decline in popularity, the report contained other interesting facts about the incident. According to their report, more Americans knew about the infamous Oscars slap in the face than most major news events – only Russia’s invasion of Ukraine matched information saturation at 88 %.
There are still repercussions for Smith after the Oscars incident. Earlier this month it was reported that the actor’s currently bought Hollywood bio package was in jeopardy, with both Netflix and Apple reportedly withdrawing their bids for the project following the slap. Additionally, the actor’s new movie, Fast and loose, may also be on hold as Netflix prioritizes Ryan Gosling Scapegoat in place. As for Smith, the Academy of Motion Picture Arts and Sciences is still considering disciplinary action against Smith, who officially resigned from the Academy last week.
“I have responded directly to the Academy’s Notice of Disciplinary Hearing and will fully accept all consequences of my conduct. My actions at the 94th Academy Awards were shocking, painful and inexcusable. The list of Those I’ve Hurt is long and includes Chris, his family, many of my dear friends and loved ones, all in attendance and a global audience at home,” the actor said in his resignation statement.
He added: “I betrayed the trust of the Academy. I deprived the other nominees and winners of their opportunity to celebrate and be celebrated for their extraordinary work. I am heartbroken. I want to give back focus on those who deserve attention for their achievements. and allow the Academy to resume the incredible work it does to support creativity and artistry in film. I therefore resign my membership in the Academy of Motion Picture Arts and Sciences and I will accept any other consequences the board deems appropriate Change takes time and I am committed to doing the work to ensure that I never allow violence to take over again. not on reason.”
What do you think of the study showing a decline in Smith’s popularity? Let us know your thoughts in the comments section!